Value Up — Data Processing Policy

Data Processing Policy

What data we collect

The business data you enter in the questionnaire: financial metrics, customer, team, and operations information — only what you voluntarily provide. We only receive your email if you provide one at checkout, to send you the report.

Why we collect it

The data you enter is used only to calculate your Business Value Score and generate your report and growth plan. It is never used to train third-party models and is never sold to anyone.

Who we share it with

To generate the text of your report, your business data is sent to Anthropic's API (Claude), which processes the request and returns the text. Payment for the full report is handled by a dedicated payment provider, Dodo Payments, which never shares your card details with us.

Where data is stored

Data is stored in the service database (Render.com) and is tied to your current browser session. Registration is optional: if you create an account (email and password), the data is tied to it.

Deleting your data

To delete your account and all associated data, contact us and we will remove it within a few business days.

Visit analytics

To understand how people use the site and measure ad performance, we use Google Analytics, Yandex Metrica (including Webvisor, which records clicks and scrolling), and the Meta (Facebook/Instagram) Pixel. They receive anonymised visit data: pages viewed, traffic source and device. Anything you type into form fields, and the figures in the questionnaire and report, are hidden from recording and not sent to these services.

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