20 factors show what lowers the price and give you a 12-month plan. $29, one-time payment.
For owners preparing to sell, bring in an investor or hand over the business. Find the weak spots before the buyer does.
One-time payment, no subscription or auto-renewal
What is the business's EBITDA margin?
A Value Up methodology estimate based on typical risk factors — not market statistics.
The Value Score is computed by a fixed algorithm across 20 factors — the numbers aren't made up. The written explanation and growth plan are generated automatically.
5 minutes
Business name, country, revenue, EBITDA and 16 more factors — no books, no calls
Value Score
A 0–100 score across 4 blocks: financials, customers, sales, owner independence
Value Report
A value range from 3 methods — income, market and asset — each one explained
12-Month Plan
What to do in the first 30, 90, 180 days and over the year to raise the price
Next step
Want the result checked by an expert, or to work on the value together? We go through it on a call with me.
Your quick-check answers carry over to the full questionnaire — no need to answer them again.
The real structure of a Value Up report: Value Score, valuation range, comparison to your niche median, and ValueOS DNA (a 20-factor breakdown) — shown on a sample company.
Your financial data is never shared with third parties or used to train other models
Leave your email and we'll unlock the download right away. This is a sample only, not your data.
This is what your own report will look like structurally. Ready to value your business?
Get Your Report→| Without Value Up | With Value Up |
|---|---|
| ×Don't know your business value | ✓Have a valuation range |
| ×Don't know your weak points | ✓Factor-by-factor rating |
| ×Don't know what to do next | ✓12-month action plan |
| ×No exit strategy | ✓Clear growth roadmap |
Enter your business's approximate value — see what +10/20/30% adds
What would you do with an extra $1,500,000?
Free quick check, 6 questions. Full access — $29 one-time, no subscription.
Cases are based on real projects. Details are changed for confidentiality; individual results vary.
The owner was confident the business was worth AED 17M. A detailed valuation showed the real number — AED 11M. That saved him from over-pricing the deal and let him negotiate with realistic expectations.
After following a 90-day growth plan, the business valuation rose from AED 5M to AED 7M — a 40% increase, without selling a stake or raising outside investment.
The owner expected to sell for $625,000. An audit revealed the real value — $862,500 — and pointed to a smarter deal structure: selling a 25% stake instead of the whole business.
The owner expected to sell for AED 5–7M, based on the general market. A detailed analysis confirmed strong revenue growth (+27% year over year) and loyal customers, but also uncovered a serious risk — a sharp rent increase starting late 2026. The real value today is AED 4M, with a clear path to AED 5–7.5M after 6–12 months of preparation.
A breakdown across 20+ ValueOS factors produced a score of 84.8/100 and a preliminary valuation of $4–6M. The real insight wasn't the number — it was understanding why a buyer will value one business at 7–8x annual profit (EBITDA) and a similar-looking one at only 4–5x. The gap comes down to growth, margins, management systems, owner dependency, customers, and legal cleanliness.
Assessed a large brand with its own production, a wide retail and franchise network, and exports to more than a dozen countries. Public financials are only partially disclosed, so instead of a single number, ValueUp produced a range: $80–145M, based on just 47% data completeness. The strongest points are the brand, production scale, and distribution; the number that would move the valuation most is actual EBITDA, net debt, and owner dependency.
I finally understood why my business is worth less than I thought. I got specific numbers, risks and a list of what to fix before selling. Now I have a clear plan.
Alexey
Before the valuation I only looked at revenue and profit. After ValueUp I saw the picture through a buyer's eyes. It became clear right away what exactly lowers the value of my business.
Timur
I was about to sell my business and had already set a price. After the valuation I realised I simply can't justify part of that value to a buyer. I reconsidered my strategy and started preparing the company in advance.
Mikhail
For the first time I saw a business's value not as a nice-looking number but as a system of factors. I understood where I lose money and what to change to reach a stronger position in a few months.
Roman
We thought the business's problem was sales. It turned out the main problem was something else entirely. After the diagnosis we got a clear action plan and stopped making decisions by gut feeling.
Katrina
It was important for me to understand how much I could really sell the company for. ValueUp showed the value range and the reasons a buyer might negotiate. Now I know what to fix before the deal.
Sara
The most valuable thing is the absence of fluff. In a short time I got a proper picture of the business's value, risks and growth points. Now I understand which changes actually make financial sense.
Daniel
I used to think about my business only through monthly profit. Now I also look at its value as an asset. It has greatly changed my attitude to processes and to how dependent the business is on me.
Adam
Free quick check, 6 questions. Full access — $29 one-time, no subscription.
Follow the plan and recalculate to see whether your Value Score grew. Need help with the plan? We go through the result together.
Value Score grew 12.5% in 4 months
Illustrative example — not real data
Eight situations in which an owner needs a business valuation, from a sale and an investor to a partner’s exit and a transfer to the family.
Read → 17 October 2026 · 4 min readWhat a partner’s share is worth, how it differs from a percentage of the business value, which discounts apply and how the price is agreed.
Read → 17 October 2026 · 4 min readThe payment structures in a business sale: instalments, earn-out and a retained part of the price, and what a seller should check.
Read →What raises the price the most — proper reporting, a manager instead of the owner, client contracts, recurring revenue — cannot be done a month before a deal. It takes months. If a sale, an investor or a partner exit is possible in the next 1–3 years, the time to start is now.
Especially if:No. You answer the questions yourself. Uploading documents (P&L, balance sheet) is optional — it improves accuracy but is not required.
Only you. We never share your data with third parties or use it to train third-party models.
It uses the same methods — income, market and asset — plus the 20 factors a buyer checks. An advisor typically charges $3,000+ and takes a week or two; this takes minutes and costs $29. It does not replace due diligence before a real deal, but shows what to prepare for.
About 5 minutes for the questions and 2–3 more for the calculation. The report is saved in your account, so you can close the tab and come back.
No. Approximate figures are fine — only the business name is required. The more you fill in, the more accurate the result, and the report shows how reliable the data is.
Any operating business with revenue: services, retail, cafés and restaurants, clinics, manufacturing, e-commerce, IT and agencies. Accuracy is lower for businesses without revenue.
The payment is one-time, with no recurring charges. Paid access is not refunded. If a technical error on our side prevents a report, we recalculate for free or refund you.
It is an indicative range, not a single number. The more accurate the numbers in the questionnaire, the closer the range is to reality. The final deal price is set by negotiation and the buyer’s checks — the report shows what a buyer will look at and what they will discount, so you can prepare in advance.
$29 one-time · no subscription · PDF right after
32 businesses valued
